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Artículo nº.:
156486366
Hooked: How to Develop Habit-Creating Products?
Artículo nº.:
156486366
AWG 22
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A guide to actionable steps to create enduring user habits and develop products that people love.
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Lo que más destaca
User-Centric Design
Focuses on understanding users' needs, emphasizing emotional triggers that can create habitual engagement and foster long-term loyalty.
Practical Framework
Offers a step-by-step guide for product developers to create habit-forming products, bridging theory and actionable insights for real-world application.
Proven Strategies
Draws from successful case studies to illustrate effective techniques and strategies, ensuring that readers gain practical knowledge from real-world examples.
Detalles del producto
- How do successful companies create products that people can't put down? Why do some products catch our attention while others fail? What makes us busy with certain things just out of habit?Nir Eyal explains these questions (and more) through a four-step process he calls the Hook Model, which skillfully encourages customer behavior when applied to products. Thanks to consecutive connection loops, these products keep people coming back again and again without being tied to costly ads or aggressive messages.Hooked: How to Develop Habit-Creating Products? written for product managers, designers, marketers, entrepreneurs, and anyone trying to understand how products affect our behavior, here's a guide to actionable steps to create enduring user habits and develop products that people love.79 percent of smart phone owners check their devices within 15 minutes after waking up every morning. Exactly one-third of Americans say they would give up sex rather than lose their cell phones. People browse their phones 34 times a day, but industry workers believe the habit can reach an astonishingly high figure of 150 times a day.Admit it: WE'RE ALL HOOKED.A book that anyone who cares about increasing customer loyalty should read.Eric Ries, author of Lean StartupWhen You're Stuck on the Hook, it draws you a road map for new generation products. Read this book or stay hooked.Matt Mullenweg, Founder of WordpressHooked on the Hook with concrete advice and stories about product development, it's a remarkable narrative of how to create something that users don't yet know they can't live without.Publisher's Weekly Show more
| Publishers | Nova Publishing House |
| Date of publication | February 9, 2022 |
| Prints | 2. |
| Language | Turkish |
| Print Length | 264 pages |
| ISBN-10 | 6258489214 |
| ISBN-13 | 978-6258489217 |
| Dimensions | 20 x 2 x 15 cm |
¿Quién debería comprarlo?
-
Product Developers
Ideal for those creating engaging applications aimed at enhancing user retention and fostering habitual use.
-
Entrepreneurs
Beneficial for new business owners seeking to understand user behavior and create products that develop loyalty.
-
Marketers
Helpful for marketing professionals aiming to design campaigns that encourage habitual engagement and repeated user interactions.
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Casual Readers
Not suitable for individuals seeking light reading or entertainment, as it focuses on business and product strategy.
DESCRIPCIÓN DEL PRODUCTO
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Preguntas y respuestas de los clientes
-
Pregunta:
Who is this book for?
Respuesta: It's designed for product managers, designers, marketers, entrepreneurs, and anyone interested in understanding user behavior. -
Pregunta:
What is the main focus of the book?
Respuesta: The book focuses on creating habit-forming products using the Hook Model. -
Pregunta:
How does this book help with customer loyalty?
Respuesta: It offers actionable steps and insights that help develop enduring user habits, which are crucial for customer retention.
Nir Eyal Format: Kağıt Kapak Editorial Review
In an engaging exploration of habit formation, "Hooked: How to Develop Habit-Creating Products" presents the Hook model in a lucid and accessible manner, making it a compelling read for those interested in understanding Consumer behavior and product design. Several customers found the insights shared within the book both enlightening and useful, allowing them to approach their Consumption habits more Consciously. The narrative style has been praised for making complex ideas digestible, which appeals especially to readers seeking practical applications in their own product development endeavors. Despite its strengths, some feedback highlighted quality control issues that detracted from the overall experience. Instances of receiving the wrong edition, with one user reporting a short version instead of the full text, and concerns regarding the book’s pricing compared to any discounted labels found on the back cover were noted. Although these issues do not reflect the book's content quality, they have contributed to a mixed reception regarding the purchasing experience. Overall, audience reception of "Hooked" leans positively towards its engaging content and relevance, despite some logistical hiccups related to fulfillment. **
Reseñas y valoraciones de clientes
67 valoraciones de los clientes
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5 estrella
77%
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4 estrella
15%
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3 estrella
3%
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2 estrella
2%
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1 estrella
3%
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Ventajas
- Clear and engaging presentation of the Hook model.
- Provides valuable insights into Consumer behavior and habit formation.
- Useful for both producers and Consumers to develop a more Conscious approach to product interaction.
Desventajas
- Discrepancies in pricing may cause customer dissatisfaction.
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Características y beneficios
- Discover the four-step Hook Model for creating addictive products.
- Learn to cultivate customer behavior without high advertising costs.
- Ideal for product managers, designers, and marketers.
- Understand how to create user habits that last.
- Provides actionable insights backed by compelling narratives.
- A must-read for boosting customer loyalty and engagement.
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