Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
Artikelnr.: 62854466

Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life

Artikelnr.: 62854466

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Wat opvalt

Expanded Insights
This edition offers new research and case studies, enhancing understanding of persuasive techniques and modern application, making it an essential resource for marketers and psychologists alike.
Practical Applications
Equipped with actionable strategies, readers can directly apply persuasion principles in daily life or business, empowering them to become more influential communicators.
Expert Author
Authored by Dr. Robert Cialdini, a renowned expert in persuasion, this book draws from decades of research, ensuring quality content that builds credibility and trust.

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Find the latest edition of Influence, New and Expanded: The Psychology of Persuasion Hardcover on Ubuy Aruba. Explore the power of influence and persuasion in this acclaimed book. Order now!
  • The foundational and wildly popular go-to resource for the science of influence and persuasion―a renowned international bestseller, with over 5 million copies sold―now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini―New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion―explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in your own decision-making.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader―and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research―including a three-year field study on what leads people to change―Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.
Publisher Harper Business
Publication date 27 May 2021
Edition Expanded ed.
Language English
Print length 592 pages
ISBN-10 0062937650
ISBN-13 978-0062937650
Item weight 1.05 kg
Dimensions 15.24 x 3.63 x 22.86 cm

Voor wie is dit geschikt?

Suitable For
  • Marketing Professionals

    Essential insights into consumer behavior and persuasion techniques to enhance marketing strategies and campaigns effectively.

  • Sales Teams

    Provides valuable persuasive tactics that can help salespeople close deals and improve client relationships successfully.

  • Psychology Students

    A comprehensive resource for those studying human behavior, influence, and the principles of persuasion in daily interactions.

Not Suitable For
  • Casual Readers

    Those looking for light reading may find the content too dense and focused on academic psychology.

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Assertiveness Editorial Review

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Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life offers an insightful exploration into how we are subtly influenced in our daily decisions. The book provides a comprehensive study backed by research, and includes an important new principle, 'unity,' which was not featured in earlier editions. Readers have lauded it for its engaging writing style and the practical application of psychological concepts in marketing and sales tactics. Despite its length, the extensive knowledge it offers about human psychology and the techniques of influence makes it a valuable resource for anyone looking to understand persuasive strategies or protect themselves from manipulation.

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  • Extensive research on influence and persuasion
  • Engaging and accessible writing style
  • Includes new principle 'unity' for deeper insights
  • Practical resistance techniques against manipulation
  • Rich examples and anecdotes for illustration

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  • The physical size makes it hard to carry around

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